CLIENT HUB

Client Resource and Support Center

Welcome

We created the Client Resource and Support Center to provide a central location for all of our clients’ needs. From this page, you can access all the pages, documents, photos and files that you have access to.

Please use the Client Center to:

  • Access your style guide
  • Submit a new project request
  • Place a print order
  • Access print files
  • Send us an email
  • Request support
  • Find answers to frequently asked questions

Frequently Asked Questions

We have put together some helpful resources, articles and tools to help you develop and grow your business. Such tools include video tutorials, SEO and social media tips, plus referrals to business partners and so on.

What is the difference between domains vs hosting vs website?

When you have a site visitor, they use your domain name to view your website. As simple as it seems, there is a process that occurs from the time that the site visitor types in your domain and presses enter.

When a site visitor enters your domain name into a browser, the domain is then translated into your server IP address,  then the server sends that user your site files, which their browser represents to them as a typical web-page.You can see that, without each of these 3 elements, you won’t really have a web-site.

The three basic parts that make up any current day website are:


Domain Names

Computers communicate by using numbers, called IP addresses, to contact each other, much like you use a phone number to dial a specific person’s phone. Domain names on the internet are much like entries in a phone book. The phone book tells people looking for a business what the entries are just as a domain tells people (i.e. their computers) that a domain is hosted on the server.

Without a domain, you would have to tell your customers that your site is located at a temporary url such as 123.456.789.123/~mysite instead of using a domain name such as mysite.com, making your site appear unprofessional and impractical.


Web-Hosting Servers

The web-hosting or server is much like the space that you rent out to have your business in. It’s merely the space itself. It does not include furnishings like shelves for your products, just as the web-hosting account doesn’t include a site for you to sell your products.

Luckily, in the web-hosting world, it’s very easy to furnish the space provided by your host, because you can install many framework applications through the QuickInstall icon within your cPanel.

Without the hosting services, you won’t have a place for your files to reside, so your domain would then become like a disconnected phone number in the phone directory, and your site files would have nowhere to stay.


Site Files

The site files are what your visitors and potential customers actually see when going to site such as your products and services. The site files are the same as any other file you normally use, like a .jpg photograph, or .mp3 music file. Though, website files are also .php files or .html files, which are PHP scripts or html pages respectively.

The web-hosting server knows how to read these files, which explain how the webpage looks or instruct the server to do a series of computations. These computations are things like figuring out what blog article it’s supposed to send back to the viewer, or what forum post it’s supposed to send back.

How do I use and edit my new website?

manual-ebook-transparentLooking for some help with WordPress?  Grab a cup of coffee, get in a comfy chair and watch these tutorials.  You’ll be an expert in no time.

For client use only.  We have purchased a special license that allows us to share all of these videos with our clients – please do not share with anyone else.  Thanks!

If you’re site uses our new Page Builder tool, CLICK HERE for a demonstration.

For everything you could possibly want to know about WordPress, watch these tutorials.

[vum_embed all]

Is my site mobile friendly?

All Google really wants is for your site visitors to be able to navigate your website easily and for your images to fit on a mobile device.

If you have a site with Blu Design Shop, your site is already mobile friendly. Our sites are responsive, meaning your pages adjust to smaller devices. But just because it’s responsive doesn’t mean that it always looks good when viewed on a smaller device, so we go one step further and make sure that each page on your site looks good no matter what device a visitor is viewing it on. We create custom images and text specifically for mobile site.

Click here to see if your site passes Google’s mobile-friendly test.

How do I make my site appear first in Google Search results?
I am asked this all the time. Here is the answer – straight from Google… The answer is: there is no secret, there are only good practices. Here are the best practices for improving your ranking in Google search results:

  • Provide high quality content on your site. Google tries to find the best answer for our users’ requests; if you write the best material, you’re in the game. Use the Search Analytics report to see which queries lead to your pages, and what the click-through rate is for links to your site.
  • Make your site mobile friendly. Many users search on mobile devices; our search results favor pages that we think answer the user’s request best with the best possible user experience on their platform.
  • Use informative titles and snippets. Good, clear titles and accurate meta tag descriptions help us understand the purpose of a page and generate useful snippets in our search results. Learn more.
  • Add structured data to enable additional search result features such as stars, event information, or site search boxes, which add to the user experience, making your site more valuable to readers. Read more about structured data or use our tools.
  • Make sure that you follow our guidelines for good sites and avoid pitfalls that could affect your search ratings.

What is SEO?

What is SEO? (And Why Should I Care?)

You might be wondering what SEO is, and why you should care.

If you are not spending your time in the online marketing world, then this is a fair question.

Let me quickly show you what it is all about.

You Have An Awesome Website, But It’s Not On Google!

Important Fact: When you create a website, it does not automatically get found on Google.

Think of it like this: you build a new store selling amazing products, but your store is in the middle of a desert. It’s a great location, but there are no signs, roads or advertising pointing to it. How will you ever get any customers?

Google (and the other search engines) are the same.

You can create a website, but they won’t automatically know about it, or even care. Your website is in the search engine desert!

This is where SEO begins….

The First Step – Letting Google Know You Exist

This is the first thing we do for clients.

Make sure that all of the technical stuff is set up so that Google knows all about you, and notices when you create new content (pages, blog posts etc).

That is a great start, and many of you might have already done that. Or Google discovered your site anyway, so everything is great…

However you appear on page 10 for your main search term: event catering london   (just a random example).

Reality Check: if you are not on the first 2 pages of Google, your website is next to invisible!

The Problem of Appearing Below Page 2 On Google

What most people do not know is that most people don’t even get past page 1 of Google.

Ok, some people do, but not many. Here are the percentages of people who click on search results in Google:

Click Through Rates Google Search Results

What does this helpful chart even mean?

The first five positions in Google get the most clicks.

Then the bottom of page one (positions 5-10) get a lot less – 3.7% (together).

Page 2 in total gets just under 4% (together).

And it is all downhill from there.

How SEO Can Help?

Now you understand that your website will not get many or perhaps any visitors from Google unless you are on the first few pages.

The problem is that most websites are not set up in the right way, and Google does not know what you want to be found for.

SEO To The Rescue

SEO seems like magic, but it is not.

Moving your website higher on Google is a 3 step process:

  • Aim for the right keywords (the words people search for you with)
  • Ensure the website is setup right for these words
  • Get links to the website to increase the ranking (get higher on Google)

No SEO: If you do not do these 3 things, you are just rolling the dice and hoping. Google has more than enough websites to put above yours!

With SEO: With the right combination of SEO on your website and some link building, moving higher on Google is a lot easier.

WordPress SEO

The Definitive Guide To Higher Rankings For WordPress Sites

WordPress SEO

If you’re looking to extend the functionality of your WordPress SEO, please check out these premium upgrades: https://yoast.com/wordpress/plugins/#wpseo

Click this link for upgrades to Google Analytics: https://yoast.com/wordpress/plugins/#analytics

If you need any helping purchasing or implementing these into your website, please let us know.

For an in-depth site review, we recommend using one of the SEO Review packages offered at Yoast.  Click here: https://yoast.com/hire-us/website-review/

Keywords

Think of the keywords and the exact phrases that your customers are likely to use when they search for your type of content online. Use those keywords in your page, in your page title and your page headings.

Search engines want to show readers and consumers sites that are interesting and sites that they will want to spend a lot of time on. They are paying attention to how engaging a site’s content is, they are designing their software to identify interactive, captivating sites more and more.

Because of this, you must engage your readers and consumers through great content, images, a logical layout, an easy-to-use site and your stellar personality and jokes (or whatever your personality is or whatever your company’s culture and values are). Your site’s search engine rankings thank you. If you’re able to keep people on your site longer than other sites, search engines love you.

How to Optimize Your Website

Url Structure

Clients often wonder if URL even helps with your overall web traffic. Should I use extraneous charters ($#_!) in my URL structure?  How long should my URL be?  Should I use keywords within my URLs?

We can tell you that it’s more difficult for search engines to crawl websites if their URLs contain a lot of extraneous characters.  We can also tell you that search engines prefer dashes over underscores.

For example:

  • .com/pet-sitting – Google sees that this URL is about “pet sitting.”
  • .com/pet_sitting – Whenever you use an underscore, Google combines the word. So, in this case, Google reads your intended keyword as “petsitting” with no space.

High ranking URLs do not use extraneous characters, so please do not use extraneous characters in your URLs.

So how long should your URL be? If you take a look at Google itself, URLs that contain 35 to 40 characters tend to dominate the search listings. Google doesn’t seem to like URLs that are longer because those URLs tend to have built up many backlinks over time, which affect rankings a lot more than URL length does.

Longer URLs may still rank, but it’s safer to stay within the 35 to 40 character.

How about using keywords in your URLs? 

Having a keyword within your domain name and URL is a declining factor in rankings. It’s becoming less important because Google is placing more emphasis on other search factors.

When you create URLs within your site, don’t worry about making them keyword rich. It doesn’t hurt to add keywords if it makes sense, but stuffing your URLs with too many seems unnatural.

How about subfolders in URLs? If you’re a blogger, you know what I’m talking about. Blog links often have subfolders in them.

bludesignshop.com/2015/04/03/logo-design/

From the above example, there are 3 main subfolders: the first is 2015 (the year), the second is 04 (the month), and the third is 03 (the day).

For bloggers, subfolders help to keep your content organized and more user friendly, and subfolders don’t seem to impact your rankings. So go ahead and use subfolders – if it makes sense for your user, but we keep them to a minimum to keep your site clean.

In conclusion, optimizing your URLs—by avoiding extraneous characters, using dashes, and adding appropriate keywords—can’t hurt your rankings.  However, there’s no need to focus too much of your marketing efforts on your URL structure because it doesn’t impact rankings as much as backlinks or content quality.


The Anatomy of an Optimized Web Page

Want to rank higher on the pages of Google and Bing?  Who doesn’t?  Take a look at the infographic provided by  at SurePayroll, and learn how to optimize your website.

Click here to read the full article.

Backlinks

When another website or blog links to your site, search engines take that to mean someone is recommending you. More links means more people think your blog is hot stuff.

Think about it…if you repeatedly hear of a certain shop or business, you would eventually go there.  When a successful and popular business talks about or recommends another shop or business, you would run there.

Search engines act in much the same way, they will take the link/recommendation of reputable blogs/sites as more valuable than the random link from a site that just popped up last week and has no reputation. And in general, they will take the link/recommendation of a blog in your same industry as more relevant than a link from something completely unrelated.

Guest write posts and articles for established blogs in your general industry. These blogs will typically link back to your site within your guest post. Also, focus on creating content that people will want to share.

Page/Post Titles

Title your pages/posts in ways that would cause your reader to click (if they fit in your ideal blog reader group). Title your pages/posts with keywords that will help people figure out what your page is all about. Making them search halfway down the page for its subject will cause them to move on, and quickly. Title your posts in ways that build excitement and accurate expectations.

Content Length

When you search for something on the internet, you want enough information to actually accomplish your goals.  You probably prefer content that gives you a full picture, otherwise your search, and time spent on your search was a waste. The full picture usually requires more than 200 words.

Search engines realize that 2,000 words will give users/searchers a more complete picture of how to do something epic than 500 words. It’s based on a human need, and it’s translated to how their search engine software treats all the posts in Internet land.

Use headings, and images, and bullet points to keep your text interesting, but then make sure there is enough text and content to really help and engage people.

High Frequency Content

When you peak a visitor’s interest, they tend to want to come back to your site and see if there’s more for them. Frequent posts, and a lot of past posts to browse through, give people the confidence to fall in love. They feel the blogger or company is around to stay. They feel the blogger or company is in it for them as the readers or customers.

If you don’t update your site frequently enough, or stop updating your site completely, your read will stop visiting because there’s nothing in it for them.  Search engines know that consistency and options (multiple past posts to choose from or updated and relevant information) really influence our enjoyment of a site. Therefore, search engines are more inclined to load their top search results with sites that honor the frequency concept (and also blogs that have a large library of posts – and recent posts).

Publish new information consistently and keep your information relevant and up-to-date. Search engines love it because people love it. Build trust. Build up your library/archive of past posts that are epic.

Blog Post Headings That Make Sense and Organize Your Information
Imagine this post without any of these numbered headings. How would you keep track of what point you were on? Would you finish the article and go back and count to make sure there were actually 10 points as promised? Do the headings also help you know what I’m about to say? Do they help you get mentally prepared?

Your blog’s search engine optimization is affected by the headings you choose to include. Do they make sense? Do they have keywords in them? If so, that means your reader will be happier. And as we’ve said through this post several times, happy readers is what search engines want to create. You’ll never have a reason to use anything but the search engine that consistently delivers useful results.

Use headings. Organize your content. Do you remember those keywords and phrases you thought of that people might enter into a search engine to find content like yours? Make those words part of your headings.

Content That’s Popular (on Social Media Platforms)

‘Member that corduroy pants example from #5 above? Well, it applies here too. If you see friends, and perhaps even tons of strangers, talking about this one thing/store/blog/item, you’ll want to know what it’s all about. The term “social proof” means that something has enough attention from Internet land/people to get new people to notice it. When you see that 1,000 people like/share something, you take that more seriously than if 0 or 10 people like it.

Search engines can read the links and content from most social media platforms. They’re able to tune in to conversations and see what/who is hot right now. They may return some of those social media posts or Pinterest pins in search results, but they also use the mere existence of all the shares and links to figure out which blogs are the best to return in search results.

Translation: Don’t ignore social channels. First, make content and images that are simple to share on social media sites. Provide people with clear buttons and sharing options (ex: the buttons at the bottom of this post before the comments area . . . you can just click on your favorite platform and share). Join social media sites where your readers spend their time and become active. Start conversations about anything interesting. Promote your stuff, promote other stuff you like, socialize with others . . . people will notice that you are there and helpful.

So, how do you feel about SEO for your blog as it relates to human interaction? Are there any areas in which you might incorporate new tactics? I gotta say, it was a bit hard to not use words like “algorithm” and “sitemap” in this post, but my intent was to communicate the foundations of SEO for bloggers in a non-techie way. These are the core concepts you can follow to help your blog get noticed by search engines.
Sure, there are definitely other factors like site speed, clean website code, a mobile-friendly site, and perhaps using a great plugin like the one I use, SEO BY YOAST (if you’re on WordPress), but the 10 items above are the real places to begin your search engine optimization strategy. Everything stems from how people use/like your site. Speed is important because people are impatient, pictures are important because people like visuals, etc. With every decision you make for your blog, ask not what search engines would like, but what actual humans would like.

How to Choose the Right Keywords

Watch this short video, and then head over to Google’s Keyword Planner tool found here.

You may also want to read the following article titled, “How to build the best keyword list.”

https://support.google.com/adwords/answer/2453981?authuser=0

Why You Should Always Use the Latest Version of WordPress

Article by the Editorial Staff at WPBeginner LLC.

Original article found here: http://www.wpbeginner.com/beginners-guide/why-you-should-always-use-the-latest-version-of-wordpress/

Why You Should Always Use the Latest Version of WordPress

Every time a new WordPress update comes out, we get several emails from users asking whether it’s safe to update their WordPress site. Are you wondering whether you should update your WordPress to the latest version? Want to know the pros and cons of updating WordPress? In this article, we will explain why it is crucial that you always use the latest version of WordPress as well as show you how to properly update WordPress.

Update WordPress
WordPress is free, and it is developed by a community of developers. With each new release, they fix bugs, add new features, improve performance, and enhance existing features to stay up to date with new industry standards.

So in other words, when you do not update your WordPress site, you are risking your website security and missing out on new features / improvements.

Let’s take a look at pros and cons of updating WordPress.

1. Security

Security is arguably the most important reason why you should keep your WordPress website up to date.

WordPress currently powers 23% of all websites in the world. Due to it’s immense popularity, WordPress is a popular target for hackers, malicious code distributors, data thieves, and wanna be hackers.

CMS Marketshare
Since WordPress is open source, anyone can study the source code to learn and improve it. However it also means that hackers can study it too and find ways to break into websites.

Now the good part is that not all hackers are bad. There are a lot more good hackers than bad ones which means that security experts around the world can study the code and properly report security bugs / fixes. Every time a security vulnerability is reported, the core WordPress team works diligently to release an update that fixes the issue.

This means that if you are not using the latest version of WordPress, then you are using software with known security vulnerabilities. Hackers can search for websites running the older version, and you may become a victim of a sophisticated attack.

Not just WordPress itself, plugins can also be exploited by hackers. You need to make sure that all your WordPress plugins, themes, and the core itself is always up to date.

2. Cool New Features

Each major WordPress release comes with new features and changes to the software. For example, WordPress 4.0 came with improved plugin install experience, 4.1 introduced inline image editing, and 4.2 came with faster plugin updates. WordPress 4.2 introduced faster plugin updates.

Now if you were using an older version of WordPress, then your WordPress experience would be a lot different than someone using the latest version.

You will have trouble finding WordPress help online because you are using an older version. Users on WordPress support forums will assume that you are using the latest version of WordPress.

3. Speed

Each new WordPress version improves performance. WordPress developers are always trying to make things faster. Each new release comes with several performance improvements that makes WordPress run faster and more efficient.

For example, WordPress 4.2 improved JS performance for navigation menus, and WordPress 4.1 improved complex queries which helped with performance of sites using those queries.

Since speed is a huge factor in SEO, you should definitely keep your WordPress updated to ensure maximum performance benefits.

4. Bug Fixes

Older WordPress versions may have bugs. Despite the rigorous testing of major WordPress releases, sometimes bugs may slip through the cracks. That’s why there are timely minor WordPress releases (the ones with X.X.X) to account for that. For example, the most recent WordPress 4.2.3 update fixed 20 bugs from the 4.2 release.

Now if you go to WordPress support forums asking for help, the first advice you will get is to update WordPress because that may fix the issue. If you insist on not updating WordPress, then you will be unable to receive help.

5. Compatibility (or NOT)

Often plugin and theme developers coordinate their updates with major WordPress releases to ensure they’re taking advantage of newly available features and enhancements.

However in some cases, an update can break your existing WordPress plugins if they weren’t following the best practices and coding standards.

This is why it is crucial that you keep regular WordPress backups.
To sum this up, the only downside is that in some rare cases your site will break. However the upside is that you have:

  • Improved WordPress security
  • Cool new WordPress features
  • Faster WordPress experience
  • A bug free WordPress website
  • Better compatibility

How to Keep Your WordPress Site Updated

Now that you know why it’s important to keep your WordPress site updated, let’s take a look at how to update WordPress.

Updating your WordPress core, plugins, and themes whenever there is a new update for them is fairly easy. WordPress comes with a built-in update notification system. It highlights the number of available updates when you log into your WordPress dashboard.

WordPress updates screen
All you need to do is visit Dashboard » Updates page and install those updates. This is a one-click process.

However since many website owners do not login to their WordPress dashboard daily, they may not even know that there is an update available for days. Thankfully, you have a few options.
If you’re using WordPress 3.7 or above, then automatic updates are turned on for minor releases (which are reserved for security and bugfixes). You can turn on automatic updates for major releases, plugins as well as themes.

Alternatively, you can get email notifications when there is a new update for your WordPress site.

Get Email Notifications for Updates in WordPress

When you’re busy running your business, logging into your site to check for updates is usually the last thing on your mind. Wouldn’t it be easier if you could get an email notification whenever there is an update on your WordPress sites? Well that’s possible.

First thing you need to do is install and activate the WP Updates Notifier plugin. Upon activation, visit Settings » Updates Notifier to configure the plugin settings.

WordPress update notification plugin settings
This plugin uses WordPress cron to check your site for updates every hour. You can change that to once or twice daily. When there is a new update available, this plugin will send you an email notification.
By default it checks for WordPress core update, plugin updates, and theme updates. All you need to do is click on save settings with test email button.

If you do not recieve the test email from the plugin, then check out our guide on how to fix WordPress not sending email issue.

Auto Install WordPress Updates

You can automate the process even further. WordPress allows you to enable automatic updates for major releases, plugins, and themes.
This option is risky if you’re not using managed WordPress hosting. Managed WordPress hosting companies automatically update your site to major WordPress versions and keep an eye out if something breaks.
If you turn on automatic updates, then there is a slight risk that your site may break and you won’t be online to fix it right away. Having that said, if you like to enable automatic updates, then there are two ways to do it (plugin method and code method).

Let’s take a look at the plugin method first.
First you need to install and activate the Easy Updates Manager plugin. Upon activation, you need to visit Dashboard » Update Options page to configure the plugin.
Setting up WordPress automatic updates
Now you need to scroll down to automatic updates section where you can enable automatic updates for core, plugins, themes, and translation files. Once you are done, simply save your settings.

Enable Auto Updates Using wp-config File
You can enable automatic updates for WordPress core by simply adding this line to your wp-config.php file.
1
define(‘WP_AUTO_UPDATE_CORE’, true);
If you also want to automatically update your themes and plugins, then you would need to add this to your theme’s functions.php file or a site specific plugin.
1
add_filter( ‘auto_update_plugin’, ‘__return_true’ );
2
add_filter( ‘auto_update_theme’, ‘__return_true’ );

We hope this article helped you learn why you should always use the latest version of WordPress. You may also want to check out our expert pick of 20 must have WordPress plugins for 2015.

Where can I get free images for my website, blog and/or social media?

Free Photo Sites

Unsplash
Pexels
Death to the Stock Photo
The Stocks


Affordable Photo Sites

Foap
Creative Market
Dollar Photo Club


Here are some more!

PicJumbo: Totally free photos

StockUp
Jay Mantri: Free pics
Gratisography: Free high-resolution photos
New Old Stock: Vintage photos (free)
MorgueFile: High-resolution stock photos (free)
Pixabay: Free high quality images you can use anywhere
Free Digital Photos: Free images
Little Visuals: 7 hi-res images each week emailed to you (free)
Picography: Free high-resolution pictures
Stokpic: Totally free photos
Iconfinder: Free icons
PicMonkey:  For making your images stand out (free)
Canva:   Great tutorials. (free)
Tinyjpg/Tinypng: Compresses your images (free)
Social Image Resizer Tool: Create optimized images (free)
Recite: Turn any quote into an image (free)

Social Media Basics

It is more effective to focus on two or three social-media platforms and be very active and accommodating. This not only helps you generate more leads, sales and revenue, but it also helps to build a very loyal following that will share your content. This can introduce new people to your brand and even present opportunities to earn links.

Inbound links (links leading tot your site from Facebook or other sites) are the most influential signal of trust and authority.  Earning a single link on a high-quality relevant website is valuable for multiple reasons including SEO, attracting referral traffic, leads, sales and branding exposure. Look for traditional PR and SEO to work closer together in 2015.

Targeting long-tail search queries not only attracts qualified “buyer” traffic, but these terms will typically have much less competition. Keyword research along with understanding the shopping and purchase patterns of the target consumer can help to identify search terms and phrases to go after.

Business Resources and Referrals

Business Lawyers

AWK Legal
423 Reading Rd.
Mason, OH 45040
513-228-1100
awklegal.com

Paul Spritz
Attorney-at-law
Law Office of Paul H. Spitz
810 Sycamore Street, 2nd Floor
Cincinnati, OH 45202
513-258-2062
SpitzBusinessLaw.com

Photographers (head shots, product photography)

Laura Hicks513-265-3669 limagery.smugmug.com Brad with Traveling Studios(513) 444-7319Facebook Pagetravelingstudios.smugmug.com  Mellanie Harker Photography(513) 444-7096Facebook Page Corey Lynn Patton
Classic Expressions
(937)272-2243
info@classicexp.com
classicexp.com
Facebook Page

Accountants

What are the best email marketing tools?

MailChimpWe highly recommend MailChimp.  Of course, there are other sites, but with MailChimp you can start small – free, in fact – and then as your business grows, MailChimp grows with you.  They even have a handy dandy Plugin for WordPress.

For a guide on how to get started with MailChimp, click here.

We have also recently come across GetResponse, which we are trying out ourselves right now. Packages start at only $15 per month and increases with the number of contacts you have, but it’s easy to use and plays nicely with WordPress.

When should I schedule my tweets and posts?

Everyone’s best times to post/tweet are different

If you want to post your updates at the best possible times, you need to know a few things:

  1. When your followers are online
  2. What types of updates perform best
  3. What times you should be posting those updates

On Facebook and Twitter you can actually find out that information if you know where to look.

Here is some information we’ve gathered to help you learn more about your followers and how they respond to your updates. Once you do, you’ll be able to determine exactly what type of content you should be posting and when.

FOR TWITTER

Tweriod is a free online tool that will analyze a sample of your Twitter followers to determine what times they’re online, including breaking down those times by the day.

But knowing when your followers are online does not necessarily mean that you will get more mentions/replies.  Tweriod also gives you information regarding when you get the most mentions and replies on Twitter.  Pretty cool, ay?

http://www.tweriod.com

Don’t forget to also check your actual Twitter analytics page because while the information on Tweriod provides valuable direction as to when you should be tweeting, it doesn’t tell you anything about the tweets you’ve actually posted.

For deeper analytical data on your most recent tweets, visit your Twitter account’s analytics page at https://analytics.twitter.com/about/ or simply click on your icon image at the top right of your Twitter page (when logged in), and click on Analytics.


FOR FACEBOOK

Unlike Twitter, Facebook’s Page Insights gives you a more comprehensive overview of both your audience and your status update performance. So instead of relying on a third-party tool like Tweriod, you can go right to Facebook and click on the Insights tab for the page you manage.

Sign into your Facebook page, and click on Insights at the top of the page.

Next, click on Posts.  You will see an overview of your followers’ behavior from the past week.

Under When Your Fans Are Online, you will see how many of your followers are on Facebook on any given day.  From the chart below, we can see that on Monday, Friday and Saturday, the number of online followers is slightly higher than on any other day.

The chart is an average timeline of when your followers are online throughout the day – mouse over any given day above the chart, and you’ll see how it compares to the average.

When Your Fans Are Online

Now click on the Post Types tab, and Facebook will show you statistics for your updates organized by type (status updates, links and photos).  Do your posts with photos get more clicks from your followers?  If so, you may want to continue creating well-crafted photos for your posts, but don’t put all your eggs in one basket – always mix up your posts with plane text, links and photos.

Facebook Post Types

Now for the really good stuff…  

Keep scrolling and you will see a list of your recent status updates. For each one, Facebook will tell you what type of update it is (Link, Status, or Photo), when it was posted, its total reach and its engagement (broken down into Clicks and Likes, Comments & Shares).

You can click on any column header to sort your updates.  For example, you can sort your list according to which status updates got the most Likes, Comments, & Shares.  See below:

Facebook Engagement

This is some of the most important information you can find in your Facebook Insights. Look at the column on the leftmost side, and you’ll see what times your most popular posts were published; you will also see if they were Link, Status Updates or Photo posts.

Say your number one priority right now is for your updates to be seen by as many people as possible…this is how to do it:

Sort the updates in your list by clicking at the top of the Reach column, and you’ll see which posts were seen by the most people.  Now, Facebook’s algorithms are extremely complex and play a huge part in what gets seen and what doesn’t, but with this tool you can at least make an make educated guesses as to what sort of content Facebook likes to show people.

For example, you may notice that over the past three months, your most-seen status updates were Link posts posted early in the afternoon (even though your general insights may have shown that your most-engaged updates come later in the day).

So remember, the best time of day to post on Facebook depends on your goals AND on what type of content you’re posting at which times.

By using these simple tools, you will be able to the best times to post/tweet for your company, as well as what type of content your should be posting.

How do I create a Facebook ad.

Sponsored Facebook ads show up to the right of your newsfeed page.

Simply go to this link: https://www.facebook.com/ads/create/

Policies: https://www.facebook.com/policies/ads/

From here, you can decide what kind of campaign (do you want to boost posts, do you want to increase traffic to your website, do you have an offer or an event to promote?).  Keep going through the steps to choose your targeted audience, the amount you want to spend, how you want the ad to look, you then setup your text and links, and you’re done!

If you need a specific image for your ad, let us know, and we’ll be happy to create one for you.

How do I create a video for my website?

Wistia

iPhone Troubleshooting

“Relaying denied” or “Email address rejected by the server” when you try to send email

This error indicates that either an email address is incorrect or your settings aren’t correct for your current connection. Make sure the email address is correct for messages in the Outbox or try a different port:

If you’re on a Wi-Fi network connected to the same network as your email domain, such as your Cable or DSL provider, try port 25:

    1. Tap Settings > Mail, Contacts, Calendars.
    2. Tap your email account, then tap Account.
    3. Scroll down and tap Outgoing Mail Server.
    4. Tap Primary Server, then tap Server Port.
    5. Delete the current port and enter 25.
    6. Tap Done.

When you connect to a cellular data or a different Wi-Fi network, you need to use an alternate port and authentication, if your email provider supports it. The most common alternate ports are 465 and 587. Check with your email provider for specific settings.

If you still can’t send email, you can set up an alternate SMTP server.

Get help troubleshooting iCloud Mail.

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